United Airlines – The New BrianSiguenza.com

I spent this Friday evening making the changes that were requested for the brochure we want to distribute to potential consumers. For all the suggestions, it surprisingly did not take very long to complete. This probably means it still is not perfect and we will have to modify it more. I use a software called Canva for designing flyers, you might be familiar with it. It is a rather inexpensive product compared to Adobe products, but does have its limitations. Josh mentioned, for example, wanting to use a typeface that is similar to what the television series Space Force has. Canva has a lot of fonts available. Unfortunately, it does not have that exact font. I probably spent most of my time looking through fonts to see which one was the closest to Space Force.

Consistency is very important to marketing. You think about any kind of brand out there, whether it’s Nike, United Airlines, CBS, or whatever, they all have guidelines that must be followed and the primary guideline is that the look of their communications has to be uniform. Of course, the companies named above have all been established so people have an idea of what to expect. We aren’t there just yet but the hope is to build the ICC brand to a level where we are associated with what we’re doing just as much as Nike is to shoes, United to air travel, and CBS to broadcasting. A lofty goal, to be sure, but those are the kind of results to strive for.

Last week, I mentioned in a post my objection to using the phrase “stick to sports” at those who make their living in athletic competition. The issue I take with the phrase is that it dehumanizes the athlete, suggesting that they are nothing more than a commodity to be used solely for our entertainment. The way I see it, the players that we watch on TV and read about on the Internet aren’t all that different from us. They get up in the morning, go to jobs, and have the same basic needs. Like those of us who are not athletically gifted, they sometimes want to be left alone.

Case in point, an anonymous NFL player who caught United’s red-eye service to Newark from Los Angeles back in February. The player is now suing United for an incident that occurred with a female passenger whom he and the person accompanying him said was acting rather erratically. The suit, filed in Los Angeles, alleges that the woman made inappropriate gestures to the player, including touching him around his upper legs. She also harassed him over the use of a face mask he had worn out of concern for COVID-19 (Fox 11 Los Angeles, 2020).

Pandemic or not, air travel can be a very stressful experience. All passengers and crew deserve to be treated with respect regardless of the circumstances. There’s no need for additional turbulence.