Categories
Siguenza on Sports

Fromm fumbles

For the second day in a row, an NFL quarterback was a major topic of discussion on social media for controversial comments. A quarterback who has yet to play a down in the league. Jake Fromm was drafted by the Buffalo Bills earlier this year from the University of Georgia, where he helped the Bulldogs to three SEC championship games as well as a spot in the national championship game, according to 24/7 Sports, who added that during his time there, Fromm sent texts to a female acquaintance about who should be able to buy guns. This morning, the acquaintance released those texts to the public.

https://twitter.com/ashleymp20/status/1268392579193876482
@ashleymp20 on Twitter

The logical first question here would be, How do we know it was Jake Fromm who sent those texts? Well, he confirmed it himself a few hours later when tweeting an apology.

Jake Fromm on Twitter

Now that we’ve established that, a host of other questions can come up, like What was he thinking? Why did this woman wait so long to come forward with this? That question has been asked.

There’s also a legal question of whether the acquaintance violated Fromm’s right to privacy by sharing the messages. It appears she has not, judging from the interpretation of U.S. law by Vinay Desai and Eloise Gratton of the law firm Borden Ladner Gervais LLP. Say Desai and Gratton, “once a transmission is sent and received by another person…that message is no longer protected” (2018, para. 11). As is said often on football telecasts when the quarterback is intercepted, that’s one throw Jake Fromm wishes he could have back. It’s also a reminder that everyone should watch what they text.

Categories
Communication & Fundraising in Sport

Sports and Social Media: A Brief History

No one could have guessed when ESPN first released the trailer for The Last Dance that the documentary series on Michael Jordan and the Chicago Bulls dynasty of the 1990s would become the closest thing to sports that fans could consume during a battle over when, and if, any competition could safely resume during the coronavirus pandemic. The results have been championship-caliber for ESPN, with six million viewers for each episode and a great deal of buzz on social media (Reames, 2020).

Deseret News on Twitter
105.7 The Fan on Twitter

Websites like Twitter and Facebook are now as much a part of the sporting experience as collegiate marching bands and sideline reporters. According to Narrelle Harris (n.d.) of LaTrobe University, social media has made it easier for athletes, fans, and organizations alike to connect like never before. Harris writes, “Spectators are no longer simply watching sport, and fans can often get news, insights, and commentary straight from the source” (para. 1).

To understand how we got here, Newman, Peck, Harris, & Wilhide (2013) take us back to where it started. They explain that fans previously had limited options for receiving sports content: there was the daily newspaper or weekly magazines like Sports Illustrated, the radio, and television. And the messaging was one-way, making it easier for the sender to control the narrative. That changed around the mid-1990s with the rise of the World Wide Web and services like AOL, giving users more power to send feedback of their own. This gave way to the debut of MySpace and Facebook approximately ten years later, sites with profiles users could create themselves and invite others to be part of.

Social media in its nascence focused on individuals. It wasn’t until the introduction of Twitter that the concept of using these digital platforms to market to the public began to take off. You can now find businesses around the world promoting themselves on today’s most popular social sites, including those in the sports industry that use the services to keep consumers abreast of what’s happening in a major area of interest (Newman, Peck, Harris, & Wilhide, 2013). With sports at a standstill right now, organizations have had to get creative in entertaining the masses. One popular tactic has been showcasing historic games like this friendly soccer match between the Americans and Germany.

U.S. Soccer MNT on Twitter

References

Harris, N. (n.d.). The impact of social and digital media on sport. Retrieved from https://www.latrobe.edu.au/nest/the-impact-of-social-and-digital-media-on-sport/

Newman, T., Peck, J.F., Harris, C., & Wilhide, B. (2013). Social media in sport marketing. Scottsdale, AZ: Holcomb Hathaway, Publishers, Inc.

Reames, M. (2020, May 10). Nike and Jordan logos appear over 100 times in a single episode of The Last Dance. Adweek. Retrieved from https://www.adweek.com/brand-marketing/nike-and-jordan-logos-appeared-over-100-times-in-one-episode-of-the-last-dance/