Thursday means another conference call with Dr. Tiell, Liston, and Josh. The brochure that I spent a couple of days creating earlier this week was among the topics of discussion. It was a good start, but they want a different look from what I had come up with. My first draft alternated between black and yellow to make it stand out. It stood out a bit too much, so they have requested different colors. A different font style was brought up also, one that is similar to the ICC’s logo.
So I will be going back through the recommendations that have been made in this meeting and redesigning the brochure accordingly. As I said in my previous post, I have no delusions about my product. Nailing it on the first try wasn’t likely and after I make the changes, there will be something else. It will take some fine-tuning to get it as close to perfect as it can be. And make no mistake, there isn’t such a thing as perfect when it’s open to interpretation. That’s just how it is.
All that said, it is good to have constructive feedback so that you have guidelines with which to improve upon your work. I stress the constructive part because there have been situations where warranted criticisms were taken a little too far. That serves neither the sender nor the recipient well, in my opinion. Of course, that is not the case with the ICC. They made sure to explain why they felt the changes were necessary without coming off as condescending, a group of consummate professionals, to be certain.