Today was the weekly ICC virtual meeting with me, Liston, Dr. Tiell, Josh, and our collaborator Ron Lonzo, who heads up marketing at Tiffin University. If you think about movies, television programs, or recorded music, there is usually a producer and then a distributor. Life After the Games is a fairly similar concept–the ICC is the producer of the course in this instance, while Tiffin acts as the distributor. It is a good setup and nice to have Ron on board to help us get closer to launching the product. Today served as mostly a brainstorming meeting to come up with potential target markets for Life After the Games. Obviously, since we are dealing with sports here, it would make the most sense to look at sports organizations. We have a list going of groups to take a serious look at.
We are also very close to finalizing the Life After the Games brochure, Josh and I are just going over some details through e-mail before we present to the group. I have submitted my latest draft to Josh ahead of tonight’s NFL kickoff. As a twenty-seven year fan of the Kansas City Chiefs, it still feels surreal to be calling them the defending Super Bowl champions, but I digress. Just a lot going on in general right now, but I think as far as the brochure is concerned, Josh and I are in a very good spot. With that, I think I am going to catch the game now, anticipating that Josh will send further feedback later.