A couple of things needed changing on the promo that I cut for the ICC. They want it just a little bit shorter and to change the contact information. It’s not anything that serious, so it didn’t take too terribly long to complete and send back. Keep in mind that while I have some pretty nice software at my disposal, it is not professional grade. That type of equipment costs money, something I do not have a lot of being a nonprofit communications specialist by day and MBA student by night. That said, I think what I have gets the job done, for now, so I see no need to put down cash for slick upgrades. All it takes is a little improvisation, as I alluded to in a previous post.
In addition to iMovie for editing and Canva for graphics, I took quality images off a site called Pexels where users grant a public license to disseminate the images as they see fit, including commercial purposes, which this would be. I think what I enjoy the most about creating content on a shoestring budget is the fact that it forces you to think outside the box as far as putting together a great promotional piece without all the bells and whistles that a Madison Avenue advertising agency has. I am coming up with some pretty good material for the ICC and I hope that it will not be too much longer before I am able to show it in all its glory.