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Mentorship Journal

#20 June 26: Brochure redesign – 45 minutes

I am now on round three of edits for the brochure that I’m putting together for the product. An e-mail was sent over with suggestions a few days ago but this is the first chance I have had to look at it. Overall, it is a good start. The main thing is changes to the copy in the brochure so it is more effective. A line-by-line review of cosmetic changes follows (J. Henson, personal communication, June 23, 2020). The list is very thorough, which is good because it leaves no room for doubt about what they want out of this. How to accomplish some of these is a different story. Having a typeface that is similar to the Space Force TV show was brought up again, but there is only so much I can do with the software that I have.

Over the years, I have created many different documents for public consumption and never received feedback as explicit as this. In past responses, I have been told what is wrong with the document and to figure it out myself. Not so with the ICC. It is a collaborative effort and while it is still up to me to make the adjustments, a member of the group says it would be better to do it a particular way, and here’s why. Again, no guesswork on my part, no having to clarify a request. It is very straightforward. And it demonstrates just how committed they are to putting out a quality product in every possible aspect.