I am back on the market research beat this evening, doing a comparison of programs that might be similar to something else we want to offer. There is a gentleman who is interested in partnering with us on the expertise that he has in his field, so I’m looking at other organizations doing the same thing. It’s very early in the process so who knows what I’ll find, but my process will be to perform a Google search and visit the links for each result until there is no more relevance. As I have said previously, the Internet is chock full of information, a lot of it not what I want. Thus it will take a lot of patience and thoroughness on my part to get the appropriate results.
What I can tell you about the angle we want to take with this particular partnership is that it involves safety. Abraham Maslow famously came up with a structure that has five levels displaying the importance of a certain item to an individual. Safety is at the second level, right above food, water, air, and so on (Hopper, 2020). That right there tells you how important it is for people to feel safe, especially in this odd year of COVID and civil unrest. So I am hopeful, as is the ICC, that this is going to work out and we can offer another avenue for success to the market we want to reach.
We are in a pretty good place but keep chugging along so we can get our audience–and ourselves–to the higher levels of the Maslow hierarchy, which Hopper (2020) says deal with prestige and fulfillment.
Reference
Hopper, E. (2020, February 24). Maslow’s Hierarchy of Needs explained. Retrieved from https://www.thoughtco.com/maslows-hierarchy-of-needs-4582571