I took a few days “off” from the ICC to focus on the current class that I’m taking, Communication and Fundraising in Sport, but I did get back to it this evening with a visual promotion I am working with another student in that class on. There was a bit of misunderstanding, as one person thought it should be informational, walking a prospective consumer through the process of using the product and the other heard “commercial” and wrote ad copy. We found some middle ground by combining both ideas for what is referred to in the broadcast industry as a donut. Basically, we took the ad part and split it into two, creating a gap that would be filled by the instructional portion. It’s a little too long for television, clocking in at over four-and-a-half minutes, but might make for a good sales presentation at some point.
When it comes to editing video, I guess you could call me McGyver because of my ability to work with what I have. The tools at my disposal are generally my iPhone and MacBook. I use iMovie for editing, as it comes standard with the MacBook as opposed to Final Cut Pro, which costs $300. Long-term, it may make sense to move up but for now, iMovie meets my needs. My experience with television production also comes in quite handy because I know where to cut to another shot and if my audio levels are suitable. Once we get closer to rollout, I’ll be glad to share my work with you.