I spent this Friday evening making the changes that were requested for the brochure we want to distribute to potential consumers. For all the suggestions, it surprisingly did not take very long to complete. This probably means it still is not perfect and we will have to modify it more. I use a software called Canva for designing flyers, you might be familiar with it. It is a rather inexpensive product compared to Adobe products, but does have its limitations. Josh mentioned, for example, wanting to use a typeface that is similar to what the television series Space Force has. Canva has a lot of fonts available. Unfortunately, it does not have that exact font. I probably spent most of my time looking through fonts to see which one was the closest to Space Force.
Consistency is very important to marketing. You think about any kind of brand out there, whether it’s Nike, United Airlines, CBS, or whatever, they all have guidelines that must be followed and the primary guideline is that the look of their communications has to be uniform. Of course, the companies named above have all been established so people have an idea of what to expect. We aren’t there just yet but the hope is to build the ICC brand to a level where we are associated with what we’re doing just as much as Nike is to shoes, United to air travel, and CBS to broadcasting. A lofty goal, to be sure, but those are the kind of results to strive for.